Reference transaction
Advisor to CrossEngage GmbH
on the sale to Spotler Group
CrossEngage, founded in 2015 has specialised itself in offering a platform that offers customers an easy way of identifying, prioritising and activating customer audiences. AI and predictive modelling determines the impact and urgency for reaching out to these audiences from a monetary impact point of view. With this built-in audience management functionality it is then possible to target campaigns to the most valuable customer audiences and data can be activated to engage with these audiences via cross-channel customer journeys. CrossEngage has 41 employees working from offices in Berlin and Hamburg, serving customers like Deutsche Bahn, Peek & Cloppenburg and ShopApotheke.
The fast-growing Spotler Group was founded in 2016 on the principles of connecting companies with their customers through innovative digital marketing and communications technologies. Since then, Spotler Group has invested in building and developing a portfolio of leading technologies and expertise. With more than 4,000 customers in eight countries, Spotler Group is an important European marketing technology supplier.
